INGE THERON (@THERONINGE)

When your Instagram feed has all of a sudden been flooded by video clips of men and women getting their faces slapped, pounded, and massaged while in the title of beauty, you've Inge Theron to thank for that. The former attractiveness writer Started FaceGym, the massage-targeted facial bar beloved by celebs like Bella Hadid, Jasmine Tookes, and Liz